Elon Musk's new AI company

PLUS: Shopify launches Sidekick


Good morning, human brains. Welcome back to your daily munch of AI news.

Here’s what’s on the menu today:

  • Shopify’s new AI assistant 🦾

    Shopify announced Sidekick, their new e-commerce chatbot assistant.

  • Elon Musk’s new AI company 🤖

    It’s called xAI. And it’s got some of the best AI researchers money can buy.


Shopify's new AI assistant 🦾

Shopify’s CEO announced Sidekick. What it do? It’s a chatbot assistant built into the Shopify store dashboard.

Sidekick will start its Beta “soon.“

The anticipation.

Source: @Tobi

The preview with CEO Tobi Lutke focuses on high-level details, but there are some sneak peaks.

Sidekick will likely automate tasks that previously required dedicated time and expertise, such as web design, generating sales reports, ad copy, and more.

That, and complete tasks that require lots of clicking as part of managing a Shopify store, like managing collections and applying discounts across your whole offering.

Sidekick, make me filthy rich.

Our take: With Framer’s AI-powered e-commerce platform becoming more popular, Shopify needed to respond somehow. And features like designing your e-commerce site via text prompt could be a huge disruptor. Will it replace web designers? No way. But will it increase efficiency for Shopify store owners? Absolutely.

Shopify’s mission is to make entrepreneurship easier — and it’s certainly looking like it’ll get that way. As AI penetrates the tools we use every day, we’re going to see a huge force multiplier. It’ll allow individuals to get a lot more done and start their own businesses — expect a new wave.



Minerva is an LLM created at Google in 2022. Taking into account flaws from other LLM’, it was designed specifically for quantitative reasoning.

At the time, it combined few-shot prompting, chain of thought or scratchpad prompting, and majority voting to achieve better performance at math problems.

Apparently, the list of collaborators includes members of the Musk’s most recent venture, xAI.


Build a website in 30s

The world’s fastest website builder.

Our mission is to make owning a business easier than having a job.

Build your website in 30 seconds and get access to the only AI app made for small businesses.

Free for 90 days.

A suite of AI-powered tools for crafting perfect ads, messages, and audience targets that get conversions.


Musk with a new AI venture 🚀

Man, this guy really likes the letter X.

The goal: according to the company’s motto, it’s to… “understand the universe.“

Easy peezy.

The team is stacked with AI engineers previously at OpenAI, Tesla, DeepMind, Microsoft Research, Google Research, and more.

An AI supergroup, if you will.

“We have worked on and led the development of some of the largest breakthroughs in the field including AlphaStar, AlphaCode, Inception, Minerva, GPT-3.5, and GPT-4.“

- xAI

Musk has claimed that he’s “the reason OpenAI exists,“ and that he stopped backing them while calling for tighter AI regulations.

Dan Hendrycks, who serves as the director for the Center for AI Safety, also directly advises xAI.

Our take: Good to see some intentionality with putting safety guardrails in place, at least in theory.

But why so secretive? There’s no info on funding, clarity on the company’s intentions, or what kind of AI it will create. We’ll be keeping a close eye on this. But it’s Elon’s Musk, so it will at least be entertaining.



Think Pieces

Bill Gates’ thoughts on why we shouldn’t fear AI. Though he does suggest it needs regulation.

8 advertising updates are coming from Microsoft. New generative AI features are coming, along with predictive targeting and more.

Scientific American article on how AI can prevent future superbugs. How AI might address the problem of rising antibiotic resistance.

Startup News

Google released NotebookLM. Google’s response to the chat-with-your-data apps.

Google Bard gets new updates. Voice tone customization, more languages, more countries.

NVIDIA invests $50 Million in drug discovery AI. NVIDIA invests in Recursion Pharmaceuticals to train AI models on NVIDIA’s cloud-based platform.


Improve your ChatGPT outputs. How to use prompts influence with Ontology (OntoChatGPT).

Surgical AI. A Robot surgery AI tool called CAT-ViL.

Text to cinemagraph process. It’s called Text2Cinemagraph and creates beautiful, artistic cinemagraphs.


Durable [Sponsored] — create websites quickly and efficiently with AI.

Cody — an AI assistant that analyzes your data and writes code accordingly.

Afforai — an AI chatbot for summarizing documents, spreadsheets, and links.

Presentations.ai — a text-to-presentation AI tool.


Elon’s official tweet about the Twitter Spaces meeting with the new X.AI team. Also, a cheeky reference to “Hitchhiker’s Guide to the Galaxy,” in true Elon fashion.

Tag us on Twitter @BotEatBrain for a chance to be featured here tomorrow.


If you like Bot Eat Brain, you might like these other newsletters too:

☀️ The Boonly — Brighten your inbox with inspirational insights that make self-growth enjoyable, not stressful. Every Sunday.

👓️ The Copilot — Weekly AI startup funding insights, and AI business opportunities.

🤖 GPT Hacks — Twice weekly GPT hacks for startup founders. Pro tips, use cases, and examples.


Until next time 🤖😋🧠

What'd you think of today's newsletter?

Login or Subscribe to participate in polls.